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Aye, Mr Starbuck. Ai-ai-ai-ya-i.

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I’ve pretty much settled into a way of working with dead tree books. It works as follows: I carry a pack of tiny little post-its in my pocket. When I find an interesting quote I put a postit on the edge of the page. Later I scan the text of interest to me with my c-pen.
I’ll be posting interesting snippets in my journal for your amusement.

Right now I am reading a books about Starbucks Coffee Corp. called “Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time“.

The author, Howard Schultz tells his rags to riches story. He talks about his father not being a good provider when he was little and how he made it big. He puts the emphasis on how he tried to make Starbucks a company that would treat people like his father better. I also have to cringe every time he mentions coffee quality and “romance” of Starbucks stores.

But sometimes it gets just really hilarious:

About his wife :
“Sheri was on the rise in her career, working for an Italian furniture maker as a designer and marketer. She painted our walls light salmon and began to use her professional skills to create a home in our loft-style space. “

About his friend:
“We had a great life, A few years later, Harold introduced me to his nephew, a rising jazz saxophonist known as Kenny G. We were two young men, each aspiring to make a mark in different fields, and our friendship grew as we faced similar kinds of challenges. Kenny eventually invested in the business, too, and even played at employee events and per- formed benefit concerts at our plant and market openings. His music became a part of the culture of the company. “

Also interesting is that William H. Gates II, William H. Gates III’s dad, helped Schultz fight some legal battles.


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